Please join us for a special workshop focusing on what public relations is, how to build your brand, and how to prepare for and react to a crisis. This session is designed for new and veteran managers and service providers (as well as investors such as multi-family offices) who are interested in ‘second level branding’ and, as a bonus, how to handle Crisis PR (how to go from damage control to turning a crisis into an opportunity).

This workshop will breakdown the elements of public relations, offer some insight into how you can work with the media, and explore how to understand your audience and effectively communicate your brand.

You will also learn how to form a pre-crisis plan, how to respond to a crisis, learn from one and move forward, along with some additional tips on the factors to consider when issuing a response to a crisis and learn why ‘no comment’ is a comment.

Date & Location

Wednesday, July 18, 2018

Société Générale Offices
130 King Street West
Suite 2200
Toronto, ON
(map)

Agenda

1:30pm Registration
2pm Session begins
3pm Session ends & networking

Speakers

Please click on the links below for more information on our current panelists.

More to be added.

Corey Goldman, Founder & CEO, Goldman Communications Inc.

Registration

CAASA members may attend at no cost. Registration is required as capacity is limited.

 

For more information, please contact Caroline at caroline@caasa.ca or 647-953-0737.

 

Venue Sponsor: